Nita’s Story

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is a truly unique experience.

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The original one-of-a-kind, in house designer collection of … 

formalwear, lifestyle dressing and sportswear is designed by owner/designer Nita Novy.
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It is composed of exotic, luxurious, custom fabrications sold exclusively at Nita Ideas – Creative Clothing for Individuals in Asbury Park, New Jersey.

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Nita Novy

Birthed in 1989, Nita Ideas, Inc. was started by Ms. Novy marching into Barney’s New York with 6 hats in a hat box. Ms. Pressman, owner of Barney’s, immediately bought them, as did Henri Bendel, Trump Tower and Fred Segal in Los Angeles – alas a new career and business was born.

Broadway

Ms. Novy is a former actress, having starred on Broadway as ”Rizzo” in Grease, ”Sunshine” in Harold and Maude, The Sound of Music and Gypsy, and while she chose to leave the theater for other creative endeavors, the drama of dressing lives on in her work.

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Greatest Accomplishment

Ms. Novy is a graduate of Duke University and mother of two children …
… her greatest accomplishments to date.